Mushrooms are the sixth most valuable horticultural crop and the third most valuable fresh produce item in the vegetable section of the supermarket after potatoes and tomatoes.
Most mushrooms produced in Australia are the white button type (Agaricus bisporus) although there are small amounts of exotic types now grown.
More than 85% of Australian households purchase fresh mushrooms regularly; 55% of them buy at least once per week and 38% of primary grocery shoppers always have them on their shopping list. The average purchase volume is 457 grams.
In the mid 1970’s most of the mushrooms eaten in Australia were sold in cans. Today Australians eat 95% of their mushrooms fresh.
88% of consumers love mushrooms in a stir-fry; 83% of consumers love mushrooms in a salad.
About half the child population either like or love mushrooms and over 90% of people over the age of 25 either like or love mushrooms.
74% of mushroom eaters would probably order a mushroom entrée in a restaurant.
98% of mushroom eaters believe mushrooms add something special to a dish.